Your Weekly Marketing Roundup
The campaigns that happened this week, brand collaborations, product launches, appointments & exits and the latest business news
Italy’s Jannik Sinner, the world number one, claimed his first Wimbledon title after beating Carlos Alcaraz in a competitive Grand Slam final.
But beyond the on-court match, the final offered a rare branding opportunity for Nike on one of tennis’s most prestigious stages. As the match extended beyond three hours, the sight of two of the sport’s most high-profile athletes in Nike apparel reinforced the brand’s long-standing legacy in tennis.
In today’s newsletter, we share the most talked-about campaigns that happened this week, from PATRÓN challenging the tequila industry to Pinterest unveiling their first men’s trend report.
In the premium section, we share this week’s brand collaborations, product launches, leadership appointment and exits, and the latest news within the business, creator and marketing sector.
PATRÓN Challenges Tequila Industry Norms with Provocative ‘Censored Truth’ Campaign
PATRÓN Tequila launches a bold new U.S. campaign using redacted ads and bleeped audio to spotlight the industry’s lack of transparency around additives.
While their tequila contains only three ingredients, 100% Weber Blue Agave, water, and yeast, current regulations prevent brands from stating that outright.
The campaign titled “Censored Truth” invites consumers to read between the lines and question what’s really in their tequila.
Laila Mignoni, VP, Global Communications at PATRÓN Tequila commented:
“Our goal with this campaign was to take the challenging situation of being asked not to share our truth and turn it into a creative narrative that resonates with consumers… by deliberately obscuring certain elements and inviting consumers to read between the lines, we’re creating an experience for them to ultimately discover the story behind PATRÓN Tequila’s ingredients and process for themselves, so they can make more informed choices when it comes to what’s in their glass.”
Buffering Faces Deliver a Powerful Pause in Alzheimerfonden’s Latest Campaign
Living amongst the digital age of technology, electronics and social media, we are used to seeing that dreaded buffering sign as a symbol of technological lag, error, and waiting. However, Stockholm-based agency Kid has turned this buffering symbol into a powerful metaphor for Alzheimerfondens (The Alzheimer Foundation) latest alzheimers awareness campaign.
Alzheimer’s is reimagined through this familiar, digital symbol, as this loading icon is transformed into a striking metaphor for memory loss. Through personal photographs of loved ones, the faces in these pictures are warped into this buffering sign, signalling the harsh realities of Alzheimer’s disease as faces start to buffer, names are forgotten, and memories fade.
The Swedish campaign highlights a harsh reality that more than 160,000 people in Sweden live with some form of dementia, with this number expected to double by 2050.
Liselotte Jansson, secretary general at Alzeimerfonden commented:
“We need more people to understand what Alzheimer’s does, – not just to individuals, but to entire families. Through powerful, emotional communication, we hope to raise both awareness and much-needed funding for research.”
Pinterest Unveils First Men's Trend Report
On Tuesday, Pinterest unveiled a report exploring how men, particularly Gen Z, are engaging with Pinterest as the report found that men make up over one-third of the platform’s global user base.
On on the platform, men are discovering a space that encourages them to explore their interests with confidence and authenticity. From a growing focus on wellbeing, Pilates is notably trending among male users, to a rise in DIY projects and intentional parenting, their behaviour reflects evolving priorities.
Searches for “milestone pictures” are up 415%, while “smart parenting” has seen a 125% increase, highlighting a shift toward more mindful, hands-on fatherhood.
Patrick Schwarzenegger, actor and co-founder of MOSH, partnered with Pinterest on the report and commented:
“Pinterest is my secret weapon. Whether I'm creating a new MOSH flavor or preparing for a film role, I always start with a board. It lets me immerse myself in the world I'm building—whether that's packaging inspiration, flavor trends, creative shoot ideas, character looks or the feeling of a place for acting projects like The White Lotus. I even use it to collect ideas for my home, from kitchens to architecture—just things that inspire me. For me, it’s where every creative direction begins, blending work and personal passions in one place.”
The report also found that wellbeing is a major focus for male Pinterest users, with interest in fitness and healthy eating surging across the platform.
Pilates and rock climbing are also particularly trending, with searches for “Pilates outfit” up 125% and “rock climbing aesthetic” up 95%. Men are also prioritising nutrition, driving search increases around hydration (+50%) and electrolytes (+45%) as part of a broader wellness shift.
Read the full report here.
For brands, this signals a valuable opportunity to tap into a highly engaged and evolving male audience.
With men increasingly turning to Pinterest for inspiration, discovery, and self-improvement, brands in these industries can position themselves at the centre of intent-driven moments, delivering content that speaks directly to this demographic’s lifestyle interests and purchase mindset.
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