Your Weekly Marketing Roundup

The campaigns that happened this week, brand collaborations, product launches, appointments & exits and the latest business news

---

Courtside Campaigns, Celebrity Partnerships and new Acquisitions

With Wimbledon just days away, Official Partners of the historic sporting tournament are sharing their campaigns. Meanwhile, a new editorial leader role opens as Anna Wintour announces she’s stepping down from American Vogue after an incredible 36-year legacy. On the brand front, Sabrina Carpenter takes ‘Hotline’ calls in cheeky new Dunkin’ ad.

Also making headlines: the British Skin Foundation unveils the world’s first burnable billboard to spotlight skin cancer awareness, while tennis star Coco Gauff and entrepreneur Emma Grede team up with UPS to empower small business owners.

In this week’s Premium Section, you’ll find a roundup of the latest brand collaborations, product debuts, leadership changes and the most pressing business and marketing news.

---

Sabrina Carpenter Stars In Dunkin’s Steamy New Ad

The pop princess has been working late on her recent collaboration with Dunkin Donuts, answering a hotline to help cool people down.

Following the success of Sabrina’s first collaboration with Dunkin in 2024, the singer is teaming up again the unveil the coffee chain’s 2025 summer menu.

Sabrina’s Strawberry Daydream Refresher is a sweet strawberry and oat milk drink, topped with “a cloud of velvety cold foam.”

The spot features the singer manning the “Dunkin’ Daydream Hotline,” where she engages with a late-night caller in search of something cool and satisfying.

Her naturally cheeky charm and quick wit shine through, adding fun to the campaign that also leans into a sense of nostalgia.

---

Frances Tiafoe Stars in Barclays’ New Wimbledon Spot by VCCP

As the Official Banking Partner of The Championships, Wimbledon, Barclays has launched a powerful new integrated campaign featuring tennis star and brand ambassador Frances Tiafoe.

Developed by Barclays’ newly appointed global creative agency of record, VCCP, the campaign titled "Moments That Matter" highlights the critical role the right partner plays, whether on Centre Court, in life, or in business.

Image © Barclays

Simon Groves, Global Managing Director of Brand, Creative and Media at Barclays, said:

“It’s in the moments that matter where the right support makes the biggest difference. Whether it’s a coach courtside or a financial partner in your corner, this campaign celebrates what can be achieved with the right partner supporting you. We’re proud to be that partner for our customers and clients, and to bring that message to life through our partnership with The Championships, Wimbledon.”