Your Weekly Marketing Roundup

Puresport returns with a refreshing "Roadside Recovery" activation, Merit launches a new product with a clever social campaign, and Google unveils a new logo design

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This Week In Marketing:

In today’s newsletter, we explore the brands capturing consumer attention in the marketing industry this week. From Merit’s social campaign around their latest launch to Pepsi’s playful barbecue takeover to beat rival Coke, it’s been an exciting week in marketing!

In the second half, we highlight the latest in business and consumer news, including Touchland, the leading hand sanitiser brand, being acquired for $800M by Church & Dwight, and Google unveiling a new logo design for the first time in over a decade.

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Merit Launch A New Everyday Essential: The Uniform

Beauty brand Merit has unveiled their latest campaign focused around a tinted SPF so good you’ll actually want to wear it every day.

To build anticipation leading up to the launch, Merit removed all previous social posts. The first new post, captioned “It’s called a daily uniform,” emphasised the concept of consistency and routine.

Since then, every post has been hinting at basics, routine and simplicity, leaving their audience guessing in the comments.

Image © Merit

The campaign cleverly drew inspiration from the cultural significance of Steve Jobs’ signature uniform, sharing the creative process of the launch and the storytelling between an everyday uniform and their new product.