Your Weekly Marketing Roundup
Adanola ventures into accessories with a Lexxola collaboration, Walkers Shortbread welcomes Andy Murray as first brand ambassador and Manière De Voir officially opens its new store in NYC
It’s been a week filled with inspiration as the 72nd Cannes Lions International Festival of Creativity took place in the South of France. Recognised as the epicentre of creative excellence, Cannes Lions brings together marketers, celebrities, creators, influencers, and media leaders from around the world.
This year’s festival received almost 27,000 award submissions, marking a 1% increase from the previous year.
Among the standout winners: Apple took home the Grand Prix for Creative Effectiveness, while Dove earned the Media Grand Prix for its powerful ‘Real Beauty’ campaign.
In today’s newsletter, we share the campaigns that happened this week, from Sipsmith bringing Wimbledon charm beyond the courts, to McDonald’s tapping into cravings with its ‘Big McDonald’s Hunger’ campaign.
In the premium section, you’ll find a curated roundup of brand collabs, product launches, appointments and exits and the latest news across the business and marketing sector.
Adanola Venture Into Accessories with Lexxola Collaboration
Adanola has just unveiled its first-ever brand collaboration, teaming up with cult-favourite eyewear label Lexxola for a limited-edition summer drop.
The collection features sunglasses in colourways that perfectly complement Adanola’s signature athleisure staples, combining functionality with effortless style.
The launch was teased with a strong social campaign tapping into the model-off-duty aesthetic, and celebrated with an intimate lunch in Paris, complete with behind-the-scenes moments shared across social channels.
Adanola’s founder, Hyrum Cook added:
“I’m incredibly proud to have partnered with Lexxola on this collaboration. From the initial concept to final design, the synergy between our brands has been clear every step of the way. Our goal was to create something that genuinely reflects the core style of both Adanola and Lexxola whilst always keeping our customers front of mind. The product is the perfect finishing touch in any Adanola look.”
Sipsmith Celebrate Its Third Year As Official Gin Partner With Wimbledon
This summer, Sipsmith is bringing the charm of Wimbledon beyond the courts with its latest campaign.
Celebrating the elegance and tradition of tennis season, the gin brand showcases how the "Wimbledon spirit" can elevate everyday life, whether you're enjoying a G&T at home or dressing up for a garden gathering.
It’s a playful nod to heritage, sport, and style, all with a signature Sipsmith twist.
The campaign was created with creative agency Atomic London and directed by Julia Fullerton-Batten.
Amy Cockram, Senior Brand Manager at Sipsmith commented:
“Summer is a key moment for the gin category – people are out socialising more, and looking to elevate their drinking occasions throughout. We need to be front of mind, and Wimbledon gives us a standout way to do that. As the only gin brand with an official partnership, we’re in a unique position to tap into one of the biggest cultural moments of the season. This campaign is about bringing that to life with charm and wit.”
Canva Pokes Fun At Marketing Mishaps
Australian brand Canva, in collaboration with its UK creative agency Stink Studios, took over 14 billboards in London’s Waterloo gallery with a playful campaign spotlighting its suite of workplace tools.
Leaning into the all-too-familiar frustrations of design requests, the campaign turned a common creative pain point into a fun outdoor concept.
With bold visuals and cheeky headlines like “When ‘make the logo bigger’ goes a bit too far,” Canva positioned itself as the go-to solution for smarter, easier design, delivering its message with humour and clarity.
Tom Carey, Creative Director for Canva Europe commented:
“Our latest UK campaign features some very special builds, letting the Canva product loose in the real world. This is all about showing the power of Canva with a touch of our playful spirit and a dash of British tongue-in-cheek humour.”
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