Your Weekly Marketing Roundup
Pepsi claps back at Coke with its own "Share A Pepsi" campaign, Dairy Boy hosts its first annual Polo Classic and Jamie Laing’s Candy Kittens and The Salad Project collaborate
This Week In Marketing:
In today’s newsletter, we discuss the marketing campaigns capturing attention, from Pepsi’s playful summer campaign poking fun at Coke’s iconic “Share a Coke,” to Kith’s refined tennis collaboration with Wilson. The seasonal marketing campaigns are well underway this Summer.
In the premium section of our newsletter, we provide additional campaigns, this week’s brand collaborations, product launches, executive appointments and more.
Pepsi Invites You to ‘Share a Pepsi’ in Latest Campaign
Move over Coke, Pepsi is inviting you to Share A Pepsi with Pia Pizza.
In their latest summer campaign, Pepsi encourages fans to pair the bold taste of Pepsi with their favourite food before bringing people together.
Building on the momentum of its “Food Deserves Pepsi” campaign, Pepsi has launched its latest initiative: “Share a Pepsi.” This new campaign shifts the focus from people to food, encouraging fans to enjoy their favourite Pepsi alongside good food rather than with friends or personalised names.
With playful branding like “Share a Pepsi with burgers, not some bro,” the campaign takes a subtle jab at Coke’s “Share a Coke” effort.
The campaign continues to celebrate Pepsi’s bold flavour and its natural connection to great food, inviting consumers to come together over what they love to eat and drink.
Gustavo Reyna, Pepsi’s Vice President of Marketing commented:
“At Pepsi, we never leave taste on the table, and we want to make sure fans aren’t missing out either…real flavor magic happens when Pepsi meets great food, elevating every bite with bold refreshment.”
Burberry Release Festival Season Campaign Ahead of Glastonbury
In true Burberry style, the luxury brand celebrates the British festival season with its latest campaign, just in time for Glastonbury.
Under Chief Creative Director Daniel Lee, Burberry captures the raw energy of UK music festivals, muddy fields, stacked speakers, and all-through a cast of icons and rising stars, including Liam Gallagher, Goldie, Chy Cartier, John Glacier, Cara Delevingne, and Alexa Chung.
The campaign highlights Burberry’s timeless role in British culture, with durable pieces made for unpredictable weather and the statement: “It’s always Burberry weather.” As Goldie puts it, “Burberry has always been a part of the fabric of the UK.”
Dairy Boy Hosts First Annual Polo Classic
Paige Lorenze, founder of Dairy Boy, took her community from loungewear to luxurious polo fields at the Greenwich Polo Club in Connecticut.
The Polo classic event wasn’t just a brand activation; it was a New England summer day experience that blends sport, style and storytelling.
The event tapped into everything luxury and old money, with over 200 guests, including influencers, celebrities and fashion insiders.
Lorenze shared that her mood board for the campaign drew inspiration from the late Princess Diana, blending equestrian elegance with an approachable charm to craft a brand that embodies both comfort and sophistication.
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