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Your Weekly Marketing Roundup

Your Weekly Marketing Roundup

The campaigns that happened this week, brand collaborations, product launches, appointments & exits and the latest business news

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Because of Marketing
Jul 06, 2025
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Your Weekly Marketing Roundup
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Image © Stella Artois

As Wimbledon enters its final week, official partners are making the most of the spotlight, rolling out campaigns and social activations throughout the tournament.

According to Launchmetrics, Wimbledon drove a remarkable $873.1M in MIV® in 2024. With the finals approaching next Sunday, all eyes are on whether 2025 will surpass that figure.

In today’s newsletter, we share the most talked-about campaigns from this week, from Polaroid’s analog call to action to Nike Football’s bold new brand identity.

In the premium section, discover a curated roundup of this week’s brand collaborations, product launches, leadership appointment and exits, and the latest news within the business, creator and marketing sector.


Polaroid Flips the Script on Screen Fatigue with a Campaign for Real Life

In a world oversaturated with digital everything, from AI filters to curated camera rolls, Polaroid is making a quiet but powerful statement: real life is better unfiltered.

With its new campaign for the Polaroid Flip, aptly titled “The Camera for an Analog Life,” the brand is urging consumers to step back from screens and reconnect with tangible, unedited moments.

The message comes to life through a series of out-of-home ads designed to cut through the noise, both literally and figuratively.

Image of Polaroid Flip’s latest out of home campaign in London

Wimbledon Returns With Storytelling That Serves

Following the success of last year’s ‘Overheard at Wimbledon’ series, the unfiltered, witty, and delightfully playful content returns for another season.

Shared across Wimbledon’s social channels, the latest TikTok clip has already racked up over 4.7 million views in just four days, with Instagram views soaring past 8.6 million.

Capturing candid moments and off-court banter, the content series offers a behind-the-scenes glimpse into the conversations and culture that define the Championships.


Nike Football’s New Look Celebrates the Spirit of Fearless, Expressive Play

Nike Football introduces “SCARY GOOD”, a bold new brand identity that celebrates the brilliance of attacking football and the fearless creativity that defines the modern game.

This new chapter in Nike Football is driven by a commitment to pushing the sport forward, blending cutting-edge performance innovation with a culture deeply rooted in self-expression and global connection, both on and off the pitch.

“SCARY GOOD” comes to life through a series of nine dynamic films, each paying homage to the horror and satire of late-night television. Featuring some of football’s most dominant attackers, the campaign captures the thrilling unpredictability and creative force that continues to shape the future of the game.

Athletes featured in the campaign alongside Putellas and Mbappé include Ronaldo Fenómeno, Ronaldinho Gaúcho, Giulia Gwinn, Erling Haaland, Kerolin, Sam Kerr, Cole Palmer, Salma Paralluelo, Wayne Rooney and Vini Jr.

Debuted on July 1 was Kyller Instinct, a short horror film about a traumatised goalkeeper and a hospital ward full of defenders who have recently faced French attacker Kylian Mbappé.

“This campaign is about reminding the world that the game is still about joy and daring to be different,” says Mbappé. “I was deeply influenced by Nike’s creative work growing up, and now I am happy to become part of that legacy.”

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