Topshop 2.0: Reinventing A High Street Icon
A dramatic rise, a significant fall, and now preparing for a comeback.
Five years after vanishing from the high streets, Topshop sent shoppers and long-time fans into a frenzy with a huge announcement: “We Missed You Too”.
Once a beacon of British high-street fashion, Topshop has experienced a dramatic rise, a significant fall, and now prepares for a comeback.
This case study explores the brand’s marketing journey, analysing the factors behind its decline and the strategies that underpin its revival.
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