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Because of Marketing

Inside Cannes Lions

All the latest news, insights, and updates from the festival of creativity

Jun 24, 2026
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Image courtesy of Amazon

It’s Day 2 at the festival of creativity, and our founder, Rachael Higgins, and Social Media Manager Kate Edwards are back on the ground gathering all the insider insights from CMOs, founders, industry giants, creatives, and professionals, letting you in on everything the Riveria has to offer.


Brand Activations

Spotify Beach

Spotify has created one of the hottest spots on the Croisette, featuring influential voices across music, entertainment, fashion, and culture.

The space features areas that are all about hands-on personalisation, such as a Coffee Bar where guests can craft their ideal matcha, with different flavours, foams, and toppings. There is also a Shape Your Taste Froyo Bar where guests can customise their Spotify profile while building yoghurt treats. Guests can also share some of the Spotify magic back home with Prompt Your Playlist Postcards.

Images courtesy of Getty Images for Spotify

As day turns to night, the space turns into a nighttime stage with performances from some of the world’s biggest artists. Last night RAYE, Mike D and Central Cee performed on stage.


From Oprah Winfrey’s Cannes Lions seminar to candid insights from the world's top CMOs, continue reading to discover the conversations, trends, and moments defining this year's festival.

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