Because of Marketing

Because of Marketing

Inside Cannes Lions

Day 1 of the latest news, insights, and updates from the festival of creativity

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Because of Marketing
Jun 22, 2026
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Image © Getty Images for Spotify

It’s day 1 of Cannes Lions, the festival of creativity, and our founder, Rachael Higgins and Social Media Manager, Kate Edwards, have been on the ground attending speaker sessions, visiting the brand activations and interviewing CMOs, creatives and professionals to get all of the latest news and insights on everything creative.

From Spotify and Coach's latest cultural partnership announcement to insights from the Netflix press roundtable, this is your exclusive insider access on all the most important brand conversations happening on the ground at Cannes Lions in real time.


Brand Activations

Amazon Port Draws Inspiration from a French Village Aesthetic

Amazon is putting creativity back in the drivers seat with its port transformed into a French village with immersive activations designed to engage and educate customers.

Amazon Port

Guests could discover Amazon Live, Prime Video, AWS, Twitch, Wondery, and more through every corner of the activation from Amazon newspapers to an Amazon Café.

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