2025 Clio Award Winners Announced
From Bronze to Grand, these campaigns have won a prestigious Clio Award, celebrating creativity, excellence and innovation.
About The Clio Awards
The Clio Awards were founded in 1959 to honor excellence in advertising around the world. The prestigious program celebrates boundary-pushing marketing, advertising and communications from the brands, agencies and organisations that shape popular culture and drive global commerce.
Each cycle, The Clio Awards brings together leading creative talent for an immersive judging experience to determine which entries will earn the prestigious Grand, Gold, Silver, and Bronze Clio statues.
Annually, The Clio Awards convene top creative talent for an exclusive, collaborative judging experience to determine the winners of the prestigious Grand, Gold, Silver, and Bronze statues.
The Clio Awards Jury
This year, 162 Jurors, representing 30 countries were selected for their ability to recognise groundbreaking ideas and deep understanding of the evolving creative landscape.
The judging process is rigorous, whereby less than 20% of submissions make it through the first round, and less than 1% of all entries receive a coveted Gold Clio.
From the Gold winners, juries may select one exceptional piece per medium and advertiser type to receive a Grand Clio.
Browse through for some of the winning campaigns plus commentary from select jurors on what made each one stand out.
Grand Clio Award: Unilever, Wall's Cornetto
Unilever’s Wall’s Cornetto campaign “Unwrap It”, created by LOLA MullenLowe, was honoured with the Grand Clio Award in the Art Direction category for Design Craft.
Jury Chair, Andrés Ordóñez, Global CCO, FCB Global commented on the campaign:
“Beautiful work. Beautiful craft. When we looked at it all across, it's one of those pieces of work that made us very jealous. It reminds us of the pureness of design and going back to the basics. So all across the room, we're so happy to give it the Grand Clio.”
Grand Clio Award: The Coca-Cola Company
The Coca-Cola Company’s “Recycle Me” campaign, created by Ogilvy, took home the Grand Clio Award in the Billboard category for Out of Home.
Jury Chair Marco Venturelli, CCO Publicis France/CEO CCO Publicis Conseil, Publicis Council commented on the award:
“It’s such a simple and incredibly effective way to communicate a message and we collectively all recalled that the first time we saw it we felt very jealous, and that’s a very good reason to give a Grand Clio.”
Grand Clio Award: Spotify
Spotify’s B2B “Spreadbeats” campaign by FCB New York won four Grand Clio Awards in Direct Marketing, Creative Use of Data, Design and Design Craft.
Gold Clio Award: The Wall Street Journal
The Wall Street Journal was recognised in the Editorial category for Design for its striking campaign “Missing Articles”, created by Mother.
The campaign used visual metaphor to comment on press freedom and media integrity.
Gold Clio Award: British Airways
British Airways continued its winning streak with “Windows”, created by Uncommon Creative Studio, earning a Gold Clio Award in the Billboard category for Out of Home.
The minimalist campaign cleverly reimagined travel advertising with beautifully simple visual storytelling.
Gold Clio Award: LOEWE
Loewe’s “Decades of Confusion”, created by Modern Post, won a Gold Clio Award in Fashion & Beauty.
The campaign stood out for its surrealist aesthetic and bold commentary on identity and time.
Silver Clio Award: Dove
Dove’s “Injectable Billboard” campaign, created by Ogilvy Canada, won a Silver Clio Award in the Local/Regional category for Creative Effectiveness.
Silver Clio Award: Cadbury | Mondelēz International
Cadbury’s campaign “Made To Share” by VCCP received a Silver Clio Award in the Writing for Design category for Design Craft.
The campaign stood out for its elegant copywriting and emotional nuance, demonstrating how well-crafted words can elevate brand storytelling.
Silver Clio Award: Burberry
Burberry’s film “It’s Always Burberry Weather”, created by Church Edit, was awarded a Silver Clio in Fashion & Beauty.
The campaign was inspired by classical British rom com movies.
Bronze Clio Award: Wendy’s
Wendy’s “Frosty Fix” campaign, created by VML Kansas City in 2024, won the Bronze Clio Award in the Real-Time category for its creative use of data.
The campaign was initiated to highlight the reliability of Wendy’s Frosty desserts compared to competitors’ frequently unavailable ice cream offerings.
The campaign achieved 1.17 billion earned media million impressions, mentions of Wendy’s Frosty grew by 350% on social media and the campaign led to $1.4 million in CRM revenue.
2025 Clio Award Winners
Browse the complete list of 2025 Clio Awards winners on the Clios website: